Salesforce (CRM) has entered a deal to acquire Doti, a fast-rising Israeli startup known for its AI enterprise search platform. The deal is expected to close in the fourth quarter of Fiscal 2026. This acquisition marks another step in the cloud software giant’s strategy to strengthen its AI and data management capabilities, following recent deals involving Informatica (INFA) and Slack.
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Doti has developed an AI-based “enterprise brain” that helps firms securely access and act on internal knowledge in real time. Its agentic search tools can streamline information discovery and decision-making across complex enterprise systems.
Salesforce will add Doti’s technology into its AI R&D hub in Israel to improve search capabilities and build better knowledge tools.
Also, Slack will be the primary interface for these new features, enabling seamless collaboration between employees and AI agents. Users will be able to retrieve insights, trigger workflows, and interact with enterprise data, all within a single, chat-based environment.
Salesforce’s Agentic Enterprise Push
This acquisition aligns with Salesforce’s push into building an “agentic enterprise,” where autonomous AI agents can reason, retrieve, and act across its ecosystem.
The company is actively developing its Agentforce platform to deploy these agents across Sales Cloud, Service Cloud, and Slack, automating tasks such as lead qualification, case resolution, and pipeline forecasting.
Salesforce is also opening up tools for developers to build and deploy custom agents using low-code tools and Apex, allowing tailored automation across industries.
With Doti’s acquisition, Salesforce is boosting its AI tools and taking a big step toward building smarter, more automated workplaces.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 30 Buys, nine Holds, and one Sell assigned in the last three months. At $328.14, the average Salesforce stock price target implies a 36.69% upside potential.
