Rumble (RUM) stock jumped 13.5% in Friday’s pre-market trading as the video-sharing platform and cloud service provider announced a strategic deal with the artificial intelligence (AI)-powered answer engine Perplexity. The partnership involves several initiatives, including a collaboration to drive improved video discovery on Rumble by leveraging Perplexity’s AI tools.
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Rumble Partners with AI Startup Perplexity
Under the partnership, Perplexity’s AI search technology will be integrated into Rumble.com to enhance content discoverability for both companies seeking to reach their users looking for specific topics or discussions.
Rumble believes that the integration of Perplexity’s AI tech would help address a key product challenge in digital video – “helping users discover relevant content in an increasingly crowded media landscape.”
Additionally, Rumble will introduce a new bundled subscription offer combining Perplexity Pro with Rumble Premium. Plus, Perplexity will promote its new AI-powered browser, Comet, to Rumble users.
On Thursday, Nvidia (NVDA)-backed Perplexity announced the launch of the free version of its Comet browser. This move could adversely impact Alphabet (GOOGL)-owned Google’s Chrome, which dominates the browser market.
Is Rumble a Good Stock to Buy?
Currently, Wall Street has a Moderate Buy consensus rating on Rumble stock based on one Buy and two Holds. The average RUM stock price target of $14.50 indicates 96.2% upside potential from current levels.
