Roku (ROKU) hit a major milestone this week. Its streaming platform has officially surpassed 100 million households worldwide. This reflects both its expanding global footprint and the continued shift toward streaming. ROKU stock gained 1.6% during the regular trading session.
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The figure reflects the number of distinct user accounts active on the Roku platform as of April. Viewers now stream through Roku in multiple ways, via Roku streaming players, Roku-made TVs, and the many Roku TV models built by its hardware partners around the world.
The achievement comes as Roku continues to differentiate itself with features that cut through the fragmentation of modern streaming. Platform‑wide search, curated content hubs, the Live TV Guide, and Roku Voice help viewers find what they want faster. The company recently expanded its value-focused offerings with Howdy, a $3-per-month ad-free subscription service available in the U.S. and Mexico.
For investors, the milestone is a clear signal that Roku’s scale advantage is strengthening as advertisers shift more dollars to connected TV. With a larger audience and growing engagement, Roku is better positioned to capture that demand.
Is Roku a Good Stock to Buy Now?
Turning to Wall Street, ROKU stock has a Strong Buy consensus rating based on 17 Buys and two Holds assigned in the last three months. At $127.78, the average Roku stock price target implies a 15.58% upside potential.
