Roblox (RBLX) stock rose 2% in Friday’s pre-market trading after Wolfe Research analyst Shweta Khajuria upgraded it to a Buy from Hold with a price target of $150. The top-rated analyst turned bullish on the online gaming platform, citing higher contribution from regional pricing and advertising opportunities.
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Top Wolfe Analyst Turns Bullish on RBLX Stock
Khajuria increased her Fiscal 2026 bookings and earnings before interest, tax, depreciation, and amortization (EBITDA) estimates by 7% and 13%, respectively, fueled by rising contributions from regional pricing and ad opportunities.
The 5-star analyst expects Roblox to benefit from “platform flywheel effects,” including search and discovery improvements and faster content velocity. Khajuria also expects the company to gain from pricing optimizations, including regional pricing, differential pricing, and in-app optimizations. Additionally, the analyst views RBLX’s ad revenue, which is “still very nascent,” as another growth driver.
Notably, Khajuria highlighted that her Fiscal 2026 bookings and EBITDA estimates are now 9% and 8% above the Street’s expectations, respectively. For 2026, the analyst expects regional pricing to contribute $318 million in incremental bookings and ad revenue to generate about $300 million in incremental gross revenue (or bookings).
Khajuria ranks 493 among more than 9,900 analysts tracked by TipRanks. She has a success rate of 52%, with an average return per rating of 24.2% over a one-year period.
Is RBLX a Good Stock to Buy?
Wall Street has a Strong Buy consensus rating on Roblox stock based on 15 Buys, two Holds, and one Sell recommendation. The average RBLX stock price target of $146.74 indicates about 28% upside potential. RBLX stock has rallied more than 98% year-to-date.
