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Rivian Expands R2 Lineup with New Affordable EV Variants

Story Highlights

• Rivian is expanding its R2 lineup as part of its strategy to boost affordable EV adoption.
• The company aims to attract more buyers with lower-priced R2 models, helping drive broader demand.

Rivian Expands R2 Lineup with New Affordable EV Variants

Rivian Automotive (RIVN) is expanding its push into the mass-market EV segment by developing new undisclosed variants of its R2 platform. The move signals a planned shift toward more affordable EVs, aimed at broadening its customer base beyond premium models like the R1T and R1S. RIVN stock gained 0.62% on Tuesday and was up another 0.27% in after-hours trading.

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For context, Rivian is a U.S.-based EV maker focused on adventure-oriented EVs, including pickup trucks, SUVs, and delivery vans. The company’s R2 model is an upcoming next-generation platform designed to be more affordable and mass-market focused than its current lineup.

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