U.S. restaurant chain Steak n Shake is offering its hourly employees a new Bitcoin (BTC) bonus.
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On social media, the hamburger chain, which is owned by Biglari Holdings (BH), said it will pay its workers a Bitcoin bonus worth $0.21 for every hour they work. The bonus applies to all staff at the company’s locations starting on March 1 of this year.
However, the accumulated Bitcoin rewards won’t vest for two years. The crypto bonus is Steak n Shake’s latest embrace of Bitcoin, which it started accepting as payment at all of its U.S. locations last year. Earlier in January, Steak n Shake added $10 million worth of Bitcoin to its corporate treasury.
Attracting Younger Diners
Management at Steak n Shake has said that accepting BTC as payment has helped to reduce its card processing fees while also attracting a younger demographic to its restaurants. Same-store sales at Steak n Shake rose by more than 10% in the second quarter of 2025 after the Bitcoin payment was announced.
Steak n Shake is doing everything it can to market and promote its Bitcoin association. The company has even launched a Bitcoin-themed burger that includes a small donation to open-source Bitcoin development.
Is Bitcoin a Buy?
Most analysts don’t offer ratings or price targets on Bitcoin. So instead, we’ll look at the three-month performance of BTC. As one can see in the chart below, the price of Bitcoin has fallen 16.99% in the last 12 weeks.
