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Zillow Group: Strong Market Position and Growth Potential Amidst Competitive and Legal Challenges

Zillow Group: Strong Market Position and Growth Potential Amidst Competitive and Legal Challenges

Analyst Daniel Kurnos from Benchmark Co. maintained a Buy rating on Zillow Group Class A and keeping the price target at $95.00.

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Daniel Kurnos has given his Buy rating due to a combination of factors that suggest Zillow Group is well-positioned for future growth despite recent market concerns. Kurnos highlights that Google’s attempts to enter the real estate market are not new and have historically not succeeded, which suggests that Zillow’s position remains strong. He also points out that Zillow has a significant amount of organic traffic, and past efforts by competitors to change consumer behavior have failed, reinforcing Zillow’s market dominance.
Moreover, Kurnos believes that Zillow is poised for another year of mid-teens growth and margin expansion in 2026. He anticipates that Zillow Pro will enhance market dynamics and increase competition for preferred status, potentially leading to improved conversion rates. Additionally, Kurnos notes that legal challenges facing Zillow may resolve favorably, providing further upward momentum for the stock. Despite some ongoing headline risks, he sees Zillow’s comprehensive solution and strong agent product suite as key advantages that are unlikely to be displaced by new entrants like Google.

In another report released yesterday, RBC Capital also maintained a Buy rating on the stock with a $95.00 price target.

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