In a report released yesterday, Mike McGovern from Bank of America Securities reiterated a Buy rating on Wix, with a price target of $210.00.
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Mike McGovern has given his Buy rating due to a combination of factors, including Wix’s strong financial performance in the second quarter, where revenue and free cash flow exceeded market expectations. The company’s new cohort growth and the acquisition of Base44 have shown promising results, with Base44’s annual recurring revenue growing significantly since its acquisition.
Despite a slight reduction in gross margin guidance due to increased investments in AI, marketing, and headcount, Wix’s management has maintained their free cash flow guidance, suggesting confidence in offsetting these costs with higher bookings and cash conversion. The positive demand signals and the potential of Base44 to drive future growth contribute to the optimistic outlook, supporting the Buy rating with a price objective of $210.
In another report released yesterday, Needham also reiterated a Buy rating on the stock with a $200.00 price target.

