Simeon Gutman, an analyst from Morgan Stanley, reiterated the Buy rating on Wayfair. The associated price target remains the same with $140.00.
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Simeon Gutman has given his Buy rating due to a combination of factors, including what he views as an attractive risk/reward profile at current levels. After the recent pullback in eCommerce and tech names, he sees Wayfair’s valuation near $93 per share as compelling relative to his $140 price target and bull/bear scenario analysis, especially with the stock trading around 1.1x projected 2027 EV/sales, roughly in line with its historical norm.
He also believes the company’s recent demand improvement, evidenced in 2Q25 and 3Q25, could extend into 2026 even without a strong housing rebound, offering meaningful upside if revenue momentum persists. While he acknowledges risks such as slowing app download trends, a softer furniture cycle, and uncertainty around tariff-related price adjustments, he views these as manageable and sees the next quarter as a key catalyst that could confirm sustained growth and support further multiple expansion.
In another report released on February 6, UBS also maintained a Buy rating on the stock with a $135.00 price target.