Susan Anderson, an analyst from Canaccord Genuity, maintained the Buy rating on Waldencast. The associated price target is $5.00.
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Susan Anderson has given her Buy rating due to a combination of factors that highlight Waldencast’s strategic positioning and potential for growth. The company is currently undergoing a strategic review and implementing a new long-range business plan, which suggests a proactive approach to maximizing shareholder value. Despite the postponement of the 2Q report, management has indicated a return to sales growth after a previous decline, particularly noting strong retail demand for Milk Makeup in the U.S. and robust sell-through for Obagi in core channels.
Furthermore, Waldencast is positioning 2025 as an investment year, with expectations for sales to grow modestly and adjusted EBITDA margins to be in the low-to-mid-teens. The company’s focus on strategic alternatives, including potential brand sales or restructuring, along with a recent debt refinance extending maturity to 2030, indicates a solid financial strategy. These elements, combined with investments in supply chain, technology, and marketing, particularly for Milk and Obagi, underpin a positive outlook for the company’s future performance.
Anderson covers the Consumer Cyclical sector, focusing on stocks such as Ulta Beauty, Sally Beauty, and Peloton Interactive. According to TipRanks, Anderson has an average return of 18.0% and a 46.25% success rate on recommended stocks.
In another report released on August 20, Telsey Advisory also maintained a Buy rating on the stock with a $3.00 price target.

