Visa (V) has received a new Buy rating, initiated by BMO Capital analyst, .
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BMO Capital has given his Buy rating due to a combination of factors tied to Visa’s durable growth profile and competitive positioning. The firm highlights Visa’s broad global footprint, resilient moat, and strong free cash flow as key enablers of continued investment in innovation, which should support above-consensus growth and justify the $365 price target.
BMO Capital also points to the long runway in value‑added services, new payment flows, and tokenization as underappreciated drivers that can offset slowing core volume tailwinds. With only a small portion of the total addressable market penetrated and digital credentials increasingly embedded in mobile and wallet-based spending, BMO sees Visa’s earnings and revenue growth as more sustainable than the market expects, warranting an Outperform view within U.S. financials.
In another report released today, J.P. Morgan also maintained a Buy rating on the stock with a $400.00 price target.