Needham analyst Laura Martin maintained a Buy rating on Viant Technology today and set a price target of $18.00.
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Laura Martin has given his Buy rating due to a combination of factors tied to Viant Technology’s strong operating momentum and improving profitability. DSP exceeded expectations in 4Q25 on both net revenue growth and adjusted EBITDA, with margins expanding meaningfully, and management is signaling further margin improvement ahead, all supported by a debt-free balance sheet.
She also highlights strategic drivers such as the rapid growth of connected TV, which now represents nearly half of ad spend, increasing use of the Direct Access channel, and traction from four new generative AI products. In her view, DSP’s proprietary Household and Iris identifiers create defensible competitive advantages, while recent high-profile client wins from a key rival reinforce confidence in ongoing share gains and justify a Buy recommendation.
According to TipRanks, Martin is a 4-star analyst with an average return of 7.7% and a 48.19% success rate. Martin covers the Communication Services sector, focusing on stocks such as Paramount Skydance, Stagwell, and Teads Holding.
In another report released today, TipRanks – xAI also upgraded the stock to a Buy with a $12.50 price target.