Laura Martin, an analyst from Needham, maintained the Buy rating on Viant Technology. The associated price target remains the same with $18.00.
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Laura Martin has given his Buy rating due to a combination of factors tied to Viant’s differentiated data assets and solid financial profile. She highlights that Wall Street rewards firms with proprietary data or content, and Viant stands out for its disciplined strategy of acquiring distinctive data capabilities that enhance its competitive moat and pricing power.
Martin also underscores Viant’s proprietary identity graph and AI‑enabled bidding system, which together improve advertisers’ return on ad spend and distinguish its platform from peers. Coupled with sustained revenue expansion, rising adjusted EBITDA margins, and robust free cash flow, these strengths justify maintaining her $18 price target and supporting a continued Buy recommendation.