Analyst Vincent Caintic from BTIG maintained a Buy rating on Upbound Group and keeping the price target at $28.00.
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Vincent Caintic has given his Buy rating due to a combination of factors tied to both valuation and strategy. He views Upbound’s shares as attractively priced relative to its 2026–2027 earnings and EBITDA targets, arguing that consistent execution against management’s guidance could unlock meaningful share appreciation even before significant profit acceleration.
Vincent Caintic’s rating is based on management’s clear plan to balance disciplined underwriting today with a more growth-oriented stance over time, particularly as Brigit’s platform is extended across the broader Upbound ecosystem. He also highlights solid consumer credit metrics and manageable loss levels, which support confidence in the 2026 outlook while positioning the company for stronger upside potential beyond 2027 as growth investments begin to pay off.
In another report released today, TipRanks – Google also reiterated a Buy rating on the stock with a $20.50 price target.

