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Unity Software’s Strategic Partnership with Epic Games Boosts Buy Rating

Unity Software’s Strategic Partnership with Epic Games Boosts Buy Rating

William Blair analyst Dylan Becker has reiterated their bullish stance on U stock, giving a Buy rating on November 12.

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Dylan Becker has given his Buy rating due to a combination of factors including Unity Software’s strategic partnership with Epic Games. This collaboration is set to enhance Unity’s presence in the gaming ecosystem by allowing games developed with Unity to be published directly in Fortnite, which boasts over 500 million registered users. This move significantly broadens the reach and potential user base for Unity developers.
Additionally, the integration of Unity’s in-app purchase SDK into Epic’s Unreal platform is expected to streamline cross-platform transactions, further solidifying Unity’s position in the gaming industry. The company’s recent operational improvements under CEO Matt Bromberg’s leadership have also contributed to the positive outlook, reinforcing the decision to maintain an Outperform rating.

In another report released on November 12, Citi also maintained a Buy rating on the stock with a $52.00 price target.

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