Analyst James Faucette from Morgan Stanley reiterated a Sell rating on PayPal Holdings and decreased the price target to $34.00 from $50.00.
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James Faucette has given his Sell rating due to a combination of factors tied to PayPal’s strategic choices and competitive position. He argues that management is overly focused on returning cash to shareholders—committing close to all free cash flow to buybacks through 2026, equal to about 15% of the company’s market value—while the business is losing market share and facing intensifying competition. In his view, this capital allocation approach starves critical initiatives such as modernizing branded checkout, deeper integration with digital wallets like Apple Pay, broader Venmo acceptance, and preparing the platform for emerging agentic commerce trends. He believes PayPal should be willing to accept weaker earnings growth for a period in order to fund these investments and restore competitiveness.
At the same time, Faucette highlights that peers such as Shopify and Adyen are growing faster and are on track to materially improve profitability, which enhances their ability to reinvest and win incremental share. The updated 2026 outlook, which points to only slight transaction margin dollar growth and low single-digit or marginally positive EPS growth, reinforced his concern that PayPal’s current strategy is not sufficient to reverse its share losses. He also notes that the new CEO is known for cost cutting and aggressive capital return, which may further delay the pivot toward higher reinvestment that he sees as necessary. Taken together, these dynamics led him to reiterate an Underweight (Sell) view and lower his price target to $34, reflecting a more cautious stance on PayPal’s medium-term earnings power and strategic execution.
Faucette covers the Technology sector, focusing on stocks such as Accenture, Block, and Endava. According to TipRanks, Faucette has an average return of 4.3% and a 62.83% success rate on recommended stocks.
In another report released on January 28, Rothschild & Co Redburn also downgraded the stock to a Sell with a $50.00 price target.

