Needham analyst Tom Nikic has maintained their neutral stance on UAA stock, giving a Hold rating on November 11.
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Tom Nikic has given his Hold rating due to a combination of factors related to Under Armour’s recent strategic decisions. The company announced an expansion of its 2025 restructuring program, which includes the separation of the ‘Curry’ sub-brand, a collaboration with NBA star Steph Curry. While this move is expected to bring cost savings, the Curry brand, although relatively small in revenue, holds significant intangible value due to Curry’s association and influence.
Despite Curry nearing the end of his playing career, his impact on the brand has been substantial over the years. Under Armour will need to find ways to compensate for the potential loss of this brand value. Given that the company will continue selling Curry products in the near term, the immediate financial impact is not expected to be significant, leading to the decision to maintain a Hold rating.
In another report released on November 11, Barclays also maintained a Hold rating on the stock with a $5.00 price target.