Morgan Stanley analyst Giulia Miotto maintained a Sell rating on UBS Group AG today and set a price target of CHF30.00.
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Giulia Miotto has given his Sell rating due to a combination of factors that, in his view, limit UBS Group AG’s upside despite the solid quarterly performance. UBS delivered a materially better-than-expected underlying profit before tax, mainly driven by strong results in the investment bank—especially in fixed income, currencies and commodities—while wealth management, asset management, and the non-core unit also exceeded forecasts. However, the personal and corporate banking division underperformed due to higher costs, and client assets in global wealth management came in below market expectations, indicating some pressure on key growth areas.
Miotto also emphasizes that, although capital ratios and the announced share buyback align with consensus, the evolving Swiss “too big to fail” (TBTF) capital framework is likely to constrain capital flexibility. UBS is taking steps to upstream capital from subsidiaries to the parent, which partially mitigates the TBTF impact, but it also increases the risk of capital being locked at the holding company level rather than being available for broader deployment or higher distributions. Furthermore, the newly disclosed 2026 and 2028 targets, including the cost/income ambitions and return on CET1, are broadly in line with current market expectations rather than signaling significant upside. Taken together—operational beats largely offset by regulatory and capital headwinds and a valuation that already reflects the new targets—these factors underpin Miotto’s decision to maintain a Sell recommendation on UBS shares.
In another report released today, Barclays also maintained a Sell rating on the stock with a CHF34.00 price target.

