Morgan Stanley analyst Matthew Cost has maintained their bullish stance on TTWO stock, giving a Buy rating today.
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Matthew Cost has given his Buy rating due to a combination of factors tied to Take-Two’s operational momentum and strategic positioning. He highlights that the company continues to post results ahead of expectations, with stronger bookings and earnings driven by broad-based strength across flagship franchises like Grand Theft Auto Online and NBA 2K, as well as accelerating performance at Zynga. Cost also points to robust player engagement in live-service titles and the growing contribution from direct-to-consumer channels, which he believes can support further margin improvement over time.
At the same time, Cost acknowledges investor concerns around potential disruption from generative AI but argues that Take-Two’s main competitive advantage lies in its creative capabilities and proprietary intellectual property. In his view, these assets should remain valuable even as development tools evolve, and they position the company well for the upcoming Grand Theft Auto VI launch, which is expected to be a major catalyst. Reflecting the stronger-than-anticipated financial performance and updated guidance, he raises his earnings forecast and maintains an Overweight rating with a $280 price target, implying meaningful upside from current levels.
In another report released today, TD Cowen also reiterated a Buy rating on the stock with a $284.00 price target.