Mark Zgutowicz, an analyst from Benchmark Co., reiterated the Buy rating on Taboola.com (TBLA – Research Report). The associated price target is $5.00.
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Mark Zgutowicz has given his Buy rating due to a combination of factors that suggest stability and growth potential for Taboola.com. The company’s recent quarterly results and guidance indicate a stable performance, with promising catalysts anticipated in 2025. These include partnerships with major publishers like Apple, Microsoft, and Yahoo!, as well as advancements in their advertising technology and site personalization tools.
Additionally, Zgutowicz notes the potential for increased revenue and EBITDA, despite current seasonal volatility and challenges in modeling Yahoo! supply and demand. The upcoming Investor Day is expected to provide more clarity on Taboola’s strategies and opportunities, reinforcing the positive outlook. The company’s focus on AI/ML investments and potential cost efficiencies further supports the Buy recommendation.
In another report released yesterday, TD Cowen also maintained a Buy rating on the stock with a $6.00 price target.

