Simeon Gutman, an analyst from Morgan Stanley, reiterated the Buy rating on Dick’s Sporting Goods. The associated price target remains the same with $260.00.
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Simeon Gutman has given his Buy rating due to a combination of factors tied to Dick’s core business strength and earnings outlook. He expects same-store sales at the flagship DKS segment to decelerate only slightly after two unusually strong holiday seasons, while key strategic initiatives—upgraded stores, better omnichannel integration, and growing media and GameChanger platforms—continue to support healthy demand and profitability.
Gutman also highlights resilient margins, with merchandise and supply-chain efficiencies supporting gross margin expansion and operating margin improvement despite moderating investment growth. Looking ahead to 2026, he forecasts low‑single‑digit positive comps, stable double‑digit adjusted operating margin in the core segment, and incremental EPS contribution from the acquired Foot Locker business once one‑off inventory clearance is behind it, all of which underpin his above-market $260 price target and Buy stance.
In another report released on February 27, Citi also maintained a Buy rating on the stock with a $280.00 price target.