Paul Lejuez, an analyst from Citi, maintained the Buy rating on Deckers Outdoor. The associated price target remains the same with $150.00.
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Paul Lejuez has given his Buy rating due to a combination of factors that highlight the strong performance and future potential of Deckers Outdoor. The company reported a significant earnings beat in the first quarter, with earnings per share surpassing expectations driven by robust sales from the Hoka and UGG brands. Hoka’s sales growth was particularly impressive, exceeding market expectations, and management expressed confidence in continued growth for the brand.
Furthermore, the UGG brand also demonstrated strong momentum with a notable increase in sales. Despite some challenges in the direct-to-consumer segment, trends improved throughout the quarter, and management anticipates further sequential improvements. The company’s strategic initiatives, including expanding wholesale channels and maintaining strong sell-through rates, contribute to the positive outlook. These factors, combined with a favorable risk/reward profile and a maintained target price, underpin the Buy rating.
In another report released today, UBS also maintained a Buy rating on the stock with a $158.00 price target.
Based on the recent corporate insider activity of 96 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of DECK in relation to earlier this year.

