e.l.f. Beauty, the Consumer Defensive sector company, was revisited by a Wall Street analyst yesterday. Analyst Dara Mohsenian from Morgan Stanley maintained a Buy rating on the stock and has a $134.00 price target.
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Dara Mohsenian has given his Buy rating due to a combination of factors related to e.l.f. Beauty’s recent performance in the market. The company’s US scanner data sales growth has shown a notable improvement, with a year-over-year increase of 7.1% in the latest two weeks, which is an acceleration from the previous period. This growth is supported by a significant rise in Total Distribution Points (TDP), indicating a broader market reach.
Furthermore, e.l.f. Beauty’s market share has increased, reflecting the company’s competitive positioning in the industry. Despite a slight decline in sales velocity, the overall positive trend in sales growth and market share expansion suggests strong fundamentals. These factors collectively contribute to the confidence in the company’s potential for continued success, justifying the Buy rating.
In another report released yesterday, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $140.00 price target.
ELF’s price has also changed dramatically for the past six months – from $73.110 to $119.830, which is a 63.90% increase.

