J.P. Morgan analyst Matthew Boss has maintained their bullish stance on BIRK stock, giving a Buy rating on February 23.
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Matthew Boss has given his Buy rating due to a combination of factors centered on CEO alignment and insider conviction. He highlights that the CEO, through a controlled partnership structure, recently oversaw a substantial additional purchase of Birkenstock shares, lifting the vehicle’s stake to just over 9% and increasing his own indirect exposure, on top of an existing personal holding under his own name.
Boss emphasizes that this incremental insider buying lifts the CEO’s total economic interest in Birkenstock to roughly 1.65% of shares outstanding, worth about $126.5 million at recent prices. He notes that this level of ownership is materially above the typical CEO stake across his retail and leisure coverage, reinforcing confidence that management’s incentives are tightly aligned with long‑term shareholders and supporting his positive stance on the stock.
In another report released on February 23, Telsey Advisory also maintained a Buy rating on the stock with a $60.00 price target.

