Needham analyst Laura Martin maintained a Buy rating on Outbrain (OB – Research Report) today and set a price target of $9.00.
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Laura Martin’s rating is based on the strategic and financial benefits stemming from Outbrain’s acquisition of Teads. This merger positions the company as one of the largest Open Internet Adtech platforms, which is expected to drive significant value by 2025.
With $1.7 billion in ad spending on its combined platform and a network of 10,000 media properties, including major CTV companies, the company is poised for growth. Additionally, the presence in 50 countries with direct sales teams and 50 joint business partnerships enhances its market reach. The unified platform that spans CTV, mobile, and desktop across the Open Web further expands its total addressable market into new categories.
In another report released on March 10, JMP Securities also reiterated a Buy rating on the stock with a $10.00 price target.