Jefferies analyst Kylie Cohu reiterated a Buy rating on Hasbro (HAS – Research Report) today and set a price target of $80.00.
Kylie Cohu’s rating is based on Hasbro’s strategic focus on areas where it has a competitive advantage, as evidenced by its “Playing to Win” strategy. This approach involves concentrating on segments where the company can excel while scaling back on less promising areas, such as certain entertainment segments and intellectual properties. This refined focus is seen as a positive step in the company’s turnaround efforts.
Kylie Cohu also highlights Hasbro’s increased efficiency and speed in bringing products to market, particularly within its Consumer Products division. The upcoming Fall 2025 lineup, including collaborations like Play Doh Barbie and new product lines such as Furby Minis and Nanomals, demonstrates this agility. Additionally, Hasbro’s partnerships with licensees are expected to continue driving innovation, further supporting the Buy rating.
According to TipRanks, Cohu is ranked #6060 out of 9377 analysts.
In another report released on March 5, Bank of America Securities also maintained a Buy rating on the stock with a $80.00 price target.