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Strategic Acquisition of Flyhomes Enhances Real Brokerage’s Technological Edge and Expands Home Financing Solutions

Strategic Acquisition of Flyhomes Enhances Real Brokerage’s Technological Edge and Expands Home Financing Solutions

William Blair analyst Stephen Sheldon has maintained their bullish stance on REAX stock, giving a Buy rating on June 24.

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Stephen Sheldon has given his Buy rating due to a combination of factors surrounding Real Brokerage’s strategic transaction with Flyhomes. The acquisition of Flyhomes’ AI-powered consumer home search portal and related technology assets is a significant move that enhances Real’s consumer-facing product, Leo for Clients. This integration is expected to leverage the advanced search experience and MLS integrations that Flyhomes has developed, providing Real with a competitive edge in technology.
Additionally, the acquisition includes experienced engineering personnel who will support the ongoing development of Real’s platform, further strengthening its technological capabilities. The equity investment into Flyhomes’ core business is aimed at expanding home financing solutions, which will benefit Real’s clients through offerings like the Buy Before You Sell program. This strategic transaction, funded with existing cash, is seen as a cost-effective way to acquire valuable technology assets, aligning with Real’s vision for enhancing its consumer-agent communication platform.

Sheldon covers the Technology sector, focusing on stocks such as Agilysys, Par Technology, and Olo. According to TipRanks, Sheldon has an average return of 4.5% and a 60.92% success rate on recommended stocks.

In another report released on June 24, B.Riley Financial also initiated coverage with a Buy rating on the stock with a $7.00 price target.

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