Analyst Koji Ikeda from Bank of America Securities reiterated a Buy rating on Amplitude and keeping the price target at $15.00.
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Koji Ikeda has given his Buy rating due to a combination of factors surrounding Amplitude’s strategic acquisition and market positioning. The recent acquisition of Kraftful, a startup specializing in AI-driven Voice of Customer analytics, is expected to enhance Amplitude’s platform by providing valuable customer insights, thereby increasing its value proposition and driving platform usage. Although the financial impact of this acquisition on 2025 revenue and profitability is anticipated to be minimal, the integration of Kraftful’s capabilities is seen as a positive step towards long-term growth.
Moreover, Kraftful’s impressive annual recurring revenue growth of 87% year-over-year and its adoption by over 50,000 product teams across various industries highlight its strong product-market fit. This acquisition raises important questions about future revenue growth and integration timelines, which are expected to be addressed in upcoming earnings calls. Additionally, Amplitude’s enterprise sales and agentic offerings are considered potential growth drivers over the next 12-24 months. The price objective of $15 reflects a 17% upside potential, supported by a fair valuation compared to infrastructure software peers.
In another report released yesterday, Needham also maintained a Buy rating on the stock with a $16.00 price target.