Analyst Mikio Hirakawa from Bank of America Securities maintained a Buy rating on Sony and keeping the price target at Yen4,600.00.
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Mikio Hirakawa’s rating is based on Sony’s strategic transition towards a growth-oriented business portfolio, particularly focusing on its entertainment segments. The analyst highlights the evolution of Sony’s game business model, which now emphasizes monthly active users (MAU) and average revenue per user (ARPU) over traditional console sales. This shift, along with the backward compatibility of the PlayStation 5 with the PlayStation 4, has led to increased user engagement and operating profits, suggesting a promising trajectory for the game business.
Additionally, Hirakawa points to the anime business as a significant growth area, supported by Sony’s longstanding industry presence and technological capabilities. The presence of Aniplex and Crunchyroll, coupled with Sony’s expertise in training creators, positions the company to potentially dominate the global anime market. These factors, along with the potential reduction in conglomerate discount through strategic spin-offs, underpin the Buy rating, reflecting confidence in Sony’s long-term earning growth and intellectual property monetization capacity.
According to TipRanks, Hirakawa is ranked #2199 out of 9952 analysts.
In another report released on August 20, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a Yen4,668.00 price target.