Mikio Hirakawa, an analyst from Bank of America Securities, maintained the Buy rating on Sony (SNEJF – Research Report). The associated price target was raised to Yen4,500.00.
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Mikio Hirakawa has given his Buy rating due to a combination of factors that highlight Sony’s strategic initiatives and growth potential. One of the key reasons is Sony’s ability to enhance its value through effective monetization of intellectual property and adept management of its business portfolio. The upcoming spinoff of Sony Financial Group (SFG) is expected to showcase Sony’s portfolio management capabilities, with an anticipated positive impact on the company’s overall valuation.
Additionally, Sony Life, a core component of SFG, has been successful in increasing its value of new business by strengthening sales to corporate clients and focusing on high-margin products. Despite some challenges posed by rising interest rates, Sony Life’s strategic adjustments have positioned it well for future growth. Furthermore, anticipated catalysts such as the release of the Demon Slayer movie and the launch of Grand Theft Auto 6 are expected to leverage Sony’s platform and drive further value, reinforcing the Buy rating.
In another report released on March 25, Jefferies also maintained a Buy rating on the stock with a Yen4,800.00 price target.