Analyst Atul Goyal of Jefferies maintained a Buy rating on Sony, retaining the price target of Yen5,350.00.
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Atul Goyal has given his Buy rating due to a combination of factors, primarily focusing on Sony’s recent share buyback activities. The company executed a significant buyback worth ¥60.9 billion in August 2025, marking the largest monthly expenditure in recent years at an average purchase price of approximately ¥4,000, which is the highest price point for their buybacks.
Goyal highlights that not every buyback is a signal for investment, but the scale and price of this particular buyback suggest a strong confidence from Sony’s management in the company’s future prospects. This strategic move, especially at such a high price, indicates a positive outlook and reinforces the Buy recommendation for Sony’s stock.
In another report released on August 31, CLSA also maintained a Buy rating on the stock with a Yen5,200.00 price target.