Monness analyst Brian White has maintained their neutral stance on SNAP stock, giving a Hold rating today.
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Brian White’s rating is based on a combination of factors that reflect Snap’s current market position and future prospects. Despite Snap’s positive third-quarter results and an optimistic outlook for the fourth quarter of 2025, the company faces challenges in execution and a highly competitive environment. The digital advertising market offers growth opportunities, yet Snap’s performance has been inconsistent, and the broader economic conditions remain uncertain.
Snap’s user growth, particularly in daily active users, has slowed, and while there has been some improvement in advertising revenue, the North American large client segment has shown signs of weakness. The company’s recent partnership with Perplexity AI and its stock repurchase program are positive steps, but the overall landscape, including the dominance of larger platforms in the generative AI space, presents ongoing hurdles. These factors contribute to the decision to maintain a Hold rating, suggesting a cautious approach while acknowledging potential for future growth.
White covers the Technology sector, focusing on stocks such as Salesforce, Elastic, and MongoDB. According to TipRanks, White has an average return of 16.9% and a 68.75% success rate on recommended stocks.
In another report released today, Goldman Sachs also maintained a Hold rating on the stock with a $9.50 price target.