SharkNinja: Conservatively Guided Outlook, Tariff Mitigation, and High-Growth Beauty Segment Support Buy Rating

Analyst Jonna Kim of TD Cowen reiterated a Buy rating on SharkNinja, Inc., retaining the price target of $145.00.

Jonna Kim has given his Buy rating due to a combination of factors tied to SharkNinja’s durable growth profile and conservative guidance that leaves room for upside. She views management’s FY26 outlook as intentionally cautious, noting that implied high-single-digit U.S. growth and double-digit international expansion, along with potential FX benefits, create a setup for earnings to surpass current expectations.

Kim also highlights that near-term EBITDA pressure is largely a function of tariffs, which she believes can be mitigated over the year through cost efficiencies and mix improvements, especially in higher-margin channels and categories. In addition, she sees the fast-growing beauty segment—with a multibillion-dollar addressable market, strong social-media-driven demand, and recurring consumables—as a powerful long-term growth and customer acquisition engine that supports maintaining a Buy recommendation on SN.

In another report released yesterday, Jefferies also maintained a Buy rating on the stock with a $200.00 price target.