William Blair analyst Ralph Schackart has maintained their bullish stance on ROKU stock, giving a Buy rating today.
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Ralph Schackart has given his Buy rating due to a combination of factors that highlight Roku’s strategic positioning and growth potential. The recent partnership between Amazon Ads and Roku is a significant development, offering advertisers access to a vast connected TV audience through Amazon’s demand-side platform. This integration is expected to enhance advertisers’ reach by 40% and reduce ad repetition by 30%, making Roku an attractive platform for brands.
Furthermore, the partnership underscores Roku’s commitment to expanding its demand sources beyond direct sales, potentially driving increased demand for its U.S. inventory. The exclusivity of this agreement and the anticipated expansion of this relationship could lead to a measurable financial impact by the second half of 2026. Given these developments and the potential for continued multiple expansion in a stable digital advertising environment, Schackart maintains a positive outlook on Roku’s stock.
In another report released today, Citizens JMP also reiterated a Buy rating on the stock with a $95.00 price target.