Roku’s Strategic Growth and Market Positioning in the CTV Sector: Analyst Recommends OUTPERFORM with $100 Price Target

Analyst Alicia Reese of Wedbush maintained a Buy rating on Roku (ROKU – Research Report), retaining the price target of $100.00.

Alicia Reese’s rating is based on Roku’s strategic positioning and growth potential within the connected TV (CTV) market. The company is focusing on profitable expansion by diversifying its platform revenue and enhancing its advertising capabilities. This includes increasing ad inventory, improving content recommendations, and introducing shoppable ads, which are expected to boost average revenue per user (ARPU).
Alicia Reese also highlights Roku’s ability to gain market share as advertising budgets shift from linear TV to CTV. Despite macroeconomic pressures, Roku’s disciplined approach to international expansion and platform enhancement is likely to be rewarded by investors. The company’s partnerships and high-quality inventory further strengthen its position, while a potential rebound in media and entertainment could provide additional growth opportunities. Consequently, Reese maintains a $100 price target and reiterates an OUTPERFORM rating for Roku’s stock.

Reese covers the Communication Services sector, focusing on stocks such as Roku, Cinemark Holdings, and National Cinemedia. According to TipRanks, Reese has an average return of 12.2% and a 58.49% success rate on recommended stocks.

In another report released today, Benchmark Co. also maintained a Buy rating on the stock with a $130.00 price target.