William Blair analyst Ralph Schackart has maintained their bullish stance on ROKU stock, giving a Buy rating on February 6.
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Ralph Schackart has given his Buy rating due to a combination of factors tied to Roku’s operating momentum and platform strength. He highlights accelerating subscription activity, with premium subscriptions seeing record net additions, strong sports-driven sign‑ups, and a growing portion of new subscriptions originating directly from the Roku interface, all of which reinforce the company’s role as a key streaming gateway.
Schackart also points to Roku’s continued international device expansion, the rising importance and share gains of The Roku Channel within ad‑supported streaming, and the company’s ongoing buildout of its advertising technology stack, including new programmatic and self‑serve tools aimed at a very large SMB ad market. Combined with double‑digit revenue growth that exceeded Street expectations and solid EBITDA performance, these drivers support his positive outlook and underpin the Buy recommendation.
In another report released on February 6, Oppenheimer also upgraded the stock to a Buy with a $105.00 price target.