Analyst Cory Carpenter from J.P. Morgan reiterated a Buy rating on Roku and keeping the price target at $125.00.
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Cory Carpenter has given his Buy rating due to a combination of factors related to Roku’s accelerating platform momentum and solid execution. He highlights that platform revenue growth is running ahead of prior expectations, core growth is improving, and management’s guidance points to continued double‑digit expansion that could still prove conservative, all while expenses remain well controlled.
He also emphasizes Roku’s strong financial performance, including recurring beats on revenue, gross profit, and EBITDA, sustained GAAP operating profitability, and active share repurchases that support shareholder value. In his view, Roku’s leading position in connected TV, combined with structural ad‑budget shifts from linear TV to streaming and a valuation he deems attractive versus peers, underpins the reiterated Overweight rating and $125 December 2026 price target.
Carpenter covers the Communication Services sector, focusing on stocks such as Roblox, Roku, and Match Group. According to TipRanks, Carpenter has an average return of -3.6% and a 34.02% success rate on recommended stocks.

