William Blair analyst Sharon Zackfia has reiterated their bullish stance on PLNT stock, giving a Buy rating today.
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Sharon Zackfia has given his Buy rating due to a combination of factors that, in his view, outweigh recent volatility around management changes and guidance. He notes that the CFO transition is mitigated by the return of an experienced former finance chief who knows the business well, while the softer 2026 outlook largely reflects previously signaled, temporary headwinds tied to refranchising and a slower phase for equipment sales.
Zackfia also points out that management reiterated its 2026 guidance and that earnings are still expected to grow at a healthy double-digit pace. In addition, he believes the current valuation, at a discount to Planet Fitness’ historical EBITDA multiple, does not fully reflect the company’s attractive long-term prospects, supported by its leading value-oriented, non-intimidating gym concept, even as he acknowledges ongoing competitive and execution risks.
In another report released today, Guggenheim also maintained a Buy rating on the stock with a $126.00 price target.