Suthan Sukumar, an analyst from Stifel Nicolaus, has initiated a new Buy rating on Propel Holdings Inc (PRL).
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Suthan Sukumar has given his Buy rating due to a combination of factors that highlight Propel Holdings Inc’s strong market position and growth potential. Propel is recognized as a disruptive fintech company that leverages a proprietary AI-driven platform to serve a large, underserved borrower market across the US, UK, and Canada. This innovative approach has enabled Propel to achieve significant revenue and earnings growth, outperforming its peers.
Propel’s robust technology stack and strategic partnerships position it well to capitalize on the shifting dynamics in the bank-fintech industry, particularly through its Lending-as-a-Service model. The company’s strong balance sheet provides additional opportunities for mergers and acquisitions, share buybacks, and dividend increases. With its shares trading near 52-week lows, Sukumar sees an attractive entry point, suggesting that macroeconomic concerns may be overstated, thus justifying the Buy rating.
In another report released on November 28, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a C$28.00 price target.

