Analyst Mark Murphy of J.P. Morgan maintained a Buy rating on HubSpot (HUBS – Research Report), with a price target of $725.00.
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Mark Murphy’s rating is based on a combination of factors that indicate a positive outlook for HubSpot. Firstly, there is optimism surrounding post-election demand activity, as partners report increased business momentum following the U.S. presidential election. Although this increase is gradual, there is a noticeable shift towards strategic investments from customers, which is expected to support HubSpot’s growth in the coming months. Additionally, a HubSpot partner anticipates a growth rate of over 20% in 2025, indicating strong future performance.
Another significant factor is HubSpot’s robust innovation capabilities, described as a ‘dream team of innovators.’ The company is praised for its rapid response to customer needs and its readiness to integrate disruptive technologies like AI advancements from DeepSeek and OpenAI. This agility is expected to enhance HubSpot’s offerings and strengthen its enterprise readiness. Furthermore, while current monetization of AI solutions within the platform is limited, there is a focus on customer adoption, which is likely to enhance future revenue through upgrades and increased average revenue per customer.
In another report released yesterday, Citi also maintained a Buy rating on the stock with a $900.00 price target.