Needham analyst Laura Martin maintained a Buy rating on Apple (AAPL – Research Report) today and set a price target of $225.00.
Laura Martin’s rating is based on a combination of factors that suggest a positive outlook for Apple’s stock. The recent announcement of a 90-day tariff exemption on products such as smartphones and laptops is expected to boost Apple’s stock price by 5%-10%. This exemption is seen as a favorable development, potentially alleviating some immediate cost pressures on Apple.
However, Laura Martin also acknowledges the challenges Apple faces, including the looming threat of tariffs on semiconductors, which could increase costs and add uncertainty to Apple’s free cash flow. Despite these risks, the temporary tariff relief is considered a significant positive, supporting the Buy rating as it provides Apple with a short-term advantage in managing its supply chain and pricing strategies.
According to TipRanks, Martin is an analyst with an average return of -3.6% and a 37.95% success rate. Martin covers the Communication Services sector, focusing on stocks such as Magnite, Roku, and Taboola.com.
In another report released today, J.P. Morgan also maintained a Buy rating on the stock with a $245.00 price target.