Jefferies analyst James Wheatcroft maintained a Hold rating on Playtech today and set a price target of p240.00.
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James Wheatcroft has given his Hold rating due to a combination of factors, including Playtech’s results broadly matching the upgraded guidance issued earlier in the year and a solid start to the current financial period, which together support a stable near‑term outlook rather than a clear re‑rating case. He also notes that, while management now expects 2026 earnings to exceed current market forecasts and consensus is likely to move higher, these positives are tempered by anticipated gaming tax pressures across several important jurisdictions.
Further underpinning the Hold stance, Wheatcroft acknowledges strong momentum in North America and steady growth in Live Casino, along with a strengthened balance sheet, meaningful cash returns to shareholders, and higher contributions from equity investments such as Caliente and Hard Rock Digital. However, he balances these strengths against unresolved legal uncertainty in the U.S., the impact of Playtech’s strategic shift toward a primarily B2B model, and the fact that, despite an apparently inexpensive valuation around 6x EV/EBITDA, the risk‑reward profile appears fairly even rather than compellingly skewed to the upside.

