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Planet Fitness: Strong Performance and Growth Potential Justify Buy Rating Despite EPS Shortfall

Planet Fitness: Strong Performance and Growth Potential Justify Buy Rating Despite EPS Shortfall

Analyst Megan Alexander from Morgan Stanley maintained a Buy rating on Planet Fitness (PLNTResearch Report) and keeping the price target at $115.00.

Megan Alexander’s rating is based on a combination of factors that highlight Planet Fitness’s strong performance and potential for growth. The company’s fourth-quarter results exceeded expectations, with both top and bottom-line figures surpassing estimates. Despite initial guidance for 2025 being slightly below consensus on the bottom line, revenue projections are more optimistic, suggesting a positive outlook.
Furthermore, the company’s same-store sales (SSS) guidance aligns well with unit growth expectations and is seen as a positive surprise relative to investor concerns. Although there is a slight shortfall in expected earnings per share (EPS) due to higher share count and interest expenses, the overall guidance remains within the realm of expectations. The development outlook is promising, and the anticipated revenue growth, alongside a conservative guidance approach, supports the Buy rating given by Megan Alexander.

According to TipRanks, Alexander is a 4-star analyst with an average return of 6.7% and a 58.33% success rate. Alexander covers the Consumer Cyclical sector, focusing on stocks such as Vail Resorts, Brunswick, and Hasbro.

In another report released today, TD Cowen also maintained a Buy rating on the stock with a $125.00 price target.

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