TD Cowen analyst Max Rakhlenko maintained a Buy rating on Planet Fitness (PLNT – Research Report) today and set a price target of $125.00.
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Max Rakhlenko’s rating is based on several strategic factors that make Planet Fitness an attractive investment opportunity. The company’s pricing power, particularly with its successful Black Card membership mix, indicates strong potential for revenue growth. While the initial quarters may present some conservative financial guidance and expectations, the medium-term outlook remains positive, with the company poised to capitalize on its strategic initiatives.
Furthermore, despite some anticipated short-term challenges, such as softer member additions and a temporary spike in churn due to policy changes, the overall risk-reward profile for Planet Fitness appears favorable. The company’s plans for increased openings and a focus on momentum building in 2025 suggest a promising growth trajectory, making it a compelling investment choice moving forward.
In another report released on February 5, Robert W. Baird also maintained a Buy rating on the stock with a $120.00 price target.
Based on the recent corporate insider activity of 41 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of PLNT in relation to earlier this year.