Needham analyst Laura Martin has maintained their neutral stance on PERI stock, giving a Hold rating on October 29.
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Laura Martin’s rating is based on Perion Network’s recent financial performance and strategic decisions. The company reported an increase in gross revenues and adjusted EBITDA, indicating positive growth after several challenging quarters. However, the decline in Open Web revenues, attributed to the shutdown of low-margin businesses, has impacted overall performance, although this is expected to improve in the future.
Additionally, Perion Network’s decision to transition to the Perion One platform by early 2026 suggests potential for improved gross margins. Despite these positive indicators, the current uncertainties and transitional phase justify a Hold rating, as the full benefits of these strategic moves are yet to be realized.
Martin covers the Communication Services sector, focusing on stocks such as Alphabet Class A, Trade Desk, and Roku. According to TipRanks, Martin has an average return of 8.0% and a 49.10% success rate on recommended stocks.
In another report released on October 29, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $10.00 price target.

