Morgan Stanley analyst Brian Harbour has maintained their bullish stance on WING stock, giving a Buy rating today.
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Brian Harbour’s rating is based on a combination of factors that suggest positive long-term prospects for Wingstop despite current challenges. Harbour acknowledges the current sales environment as choppy and promotional, which aligns with the company’s 2025 guidance. However, he believes that the company’s fundamental drivers, such as personalization, customer data usage, and digital growth, remain strong and are likely to yield positive results.
Moreover, Harbour emphasizes the potential transformation from Wingstop’s new back-of-house technology, which could significantly improve operational efficiency by reducing ticket times. Despite near-term sales slowing down, Harbour believes the company’s long-term value drivers are intact, and as debates around current challenges settle, those looking beyond short-term issues could find rewarding opportunities. Therefore, he maintains a Buy rating with a price target of $375, reflecting confidence in Wingstop’s strategic initiatives and growth potential.
In another report released today, Wedbush also maintained a Buy rating on the stock with a $355.00 price target.
WING’s price has also changed moderately for the past six months – from $384.940 to $265.020, which is a -31.15% drop .