Analyst Filippo Falorni of Citi maintained a Buy rating on Monster Beverage, boosting the price target to $82.00.
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Filippo Falorni has given his Buy rating due to a combination of factors that highlight Monster Beverage’s strategic positioning and growth potential. The company is expected to elaborate on its pricing and revenue growth management strategies during its upcoming Investor Day, which are designed to maintain consistent topline growth by balancing pricing with trade, package, and channel mixes. This approach is anticipated to have minimal impact on volumes, leveraging the energy drink category’s strong value proposition.
Furthermore, Monster Beverage has a robust innovation pipeline for the fourth quarter of 2025 and into 2026, with new product launches like Ultra Wild Passion and Juice Monster Bad Apple, as well as a female-focused energy line. The company is also benefiting from structural tailwinds in the energy drink category, including increased household penetration and a diverse product offering. These factors, combined with an expected share price return of 15.4%, underpin Falorni’s positive outlook on the stock.
In another report released on November 7, Morgan Stanley also reiterated a Buy rating on the stock with a $81.00 price target.
Based on the recent corporate insider activity of 34 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of MNST in relation to earlier this year.