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Mattel’s Strategic Growth Initiatives and Entertainment Expansion Drive Strong Buy Rating

Mattel’s Strategic Growth Initiatives and Entertainment Expansion Drive Strong Buy Rating

Jefferies analyst Kylie Cohu upgraded the rating on Mattel (MATResearch Report) to a Buy today, setting a price target of $28.00.

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Kylie Cohu’s rating is based on Mattel’s promising outlook for sales growth and strategic initiatives. The company has demonstrated a strong performance in the fourth quarter and provided a positive sales growth forecast for 2025, which has led to an upgrade of the stock to a Buy rating. Mattel is poised to benefit from expanding its entertainment offerings, increasing its distribution channels, and engaging in new collaborations, positioning it to potentially outperform the overall toy market growth rate.
Furthermore, Mattel’s focus on new theatrical releases and entertainment content, such as movies and animated series, is expected to drive robust growth in the coming years. The company’s strategic moves, including new collaborations and broader distribution efforts, support a positive outlook. Cohu notes that these factors could lead to a re-rating of the stock back to its five-year average valuation, suggesting a price target increase to $28. Overall, the combination of these growth initiatives and market opportunities supports a strong buy recommendation for Mattel’s stock.

According to TipRanks, Cohu is ranked #6672 out of 9356 analysts.

In another report released on January 21, Stifel Nicolaus also maintained a Buy rating on the stock with a $23.00 price target.

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