James Hardiman, an analyst from Citi, assigned the Hold rating on Mattel. The associated price target remains the same with $16.00.
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James Hardiman has given his Hold rating due to a combination of factors that balance improving revenue trends with lingering profitability and demand risks. Mattel’s first-quarter sales clearly outperformed expectations, yet this was countered by a sharper-than-anticipated decline in gross margins, leaving overall results roughly in line and limiting conviction in near-term upside.
Management kept full-year guidance largely intact and even lifted EPS forecasts through an accounting change and modestly better growth assumptions, but this requires a pronounced margin rebound in the second half that introduces execution risk. Moreover, 2026 is framed as an investment or “bridge” year, which, alongside renewed worries about core toy demand, tempers enthusiasm and supports an unchanged $16 price target and a neutral stance on the shares.
In another report released yesterday, Roth MKM also maintained a Hold rating on the stock with a $16.00 price target.
Based on the recent corporate insider activity of 27 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of MAT in relation to earlier this year.