In a report released yesterday, Stephen Grambling from Morgan Stanley maintained a Buy rating on Marriott International, with a price target of $302.00.
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Stephen Grambling has given his Buy rating due to a combination of factors that reflect Marriott International’s robust growth potential and strategic positioning. The management’s confidence in room growth and non-room fee expansion, despite a mixed demand environment, underscores the company’s ability to generate steady revenue streams. High-end leisure demand remains strong globally, driven by concentrated wealth gains, which supports Marriott’s premium offerings.
Additionally, the company’s development trends, although varied by geography, show promise with strong signings in the US. The potential for AI implementation and partnerships presents opportunities for significant efficiencies and improved distribution channels. These elements, combined with Marriott’s competitive positioning and strategic investments in technology, contribute to the positive outlook and justify the Buy rating.
In another report released on September 17, Argus Research also maintained a Buy rating on the stock with a $310.00 price target.
MAR’s price has also changed slightly for the past six months – from $242.560 to $266.400, which is a 9.83% increase.

